Category: Marketing
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The Amazing Amazon.com
In case you haven’t yet figured out, I am a huge fan of Jeff Bezos and his creation, Amazon.com. Here is a slideshare presentation about Amazon, and although it is old material, I still think it is amazing. Amazon.com: the Hidden Empire – Update 2013 from Fabernovel
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Retail Sales Moving Online
Businessinsider has a very good Slideshare presentation on the huge changes that are happening in retail. It examines the shift from offline to online shopping. http://read.bi/1pz7aW3
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Edit the Elevator Pitch
MarketingProfs thinks the “standard” elevator pitch is too long and also too wrong The classic elevator pitch is too long, and it’s trying to accomplish too much, too soon. The purpose of the elevator pitch is merely to get the first/next meeting – NOT to make the sale. They suggest something they call a memory…
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Marketing by Building Trust
List of Best Quotations from Jay Baer. The Best Quotes from “Youtility”.
