Businesses are resorting to social media to resolve customer service issues.
Customers want to know that the business cares about their problems and they respond favorably. With proper care offended customers can be retained and even become a fan of that business
Disgruntled customers can likewise cause the offending business a huge amount of grief.
This socialmediatoday.com article has a good infographic showing 10 steps to better customer service.
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